Buying a lead generation landing page template is the best marketing decision you have made. Such landing page templates can support your marketing efforts and boost conversion opportunities.
If you are someone who has just discovered landing pages and want to shift your promotions from boring websites to consumer-focused marketing, then lead generation landing pages are a good start.
But buying loads of landing page templates will not solve all your advertising issues. You need to customise your lead generation landing page templates according to market requirements and prospects’ problems.
The following article will give you an overview of how you can leverage a lead generation landing page template. These tips will help you create high converting and successful landing page campaigns.
How to Customise A Lead Generation Landing Page Template
Every lead generation landing page template is different. But there are some fundamental elements that they all possess.
For ease of understanding, we have divided different elements of landing page templates into five sections:
2. Benefits and Features Section
Let’s understand how you can personalise each section to create a winning marketing campaign.
1. Above The Fold Section
Above the fold is the top portion of your landing page. The content above the fold is the first thing visitors see when they arrive on a page. It needs to be attractive and engaging to encourage visitors to explore your landing page more.
For example, we have the above the fold section of the lead generation landing page of Purply, an affiliate management agency.
Let’s see what you need to focus on in this section.
- Include your Company’s Logo: A brand’s logo at the top of a landing page leaves a positive impression on visitors. It also gives a professional look to the template.
- Write a Catchy Headline: The headline should capture your brand’s commitment to solving prospects’ problems.
- Highlight your USPs: Followed by a compelling headline, utilise your unique selling propositions (USPs) at the top of the page to highlight what makes your services different.
- Smartly Customise your Form: A lead generation form should include qualitative questions that assist in making your marketing and sales process more manageable. Try to limit your form fields to three or four as it encourages visitors to finish filling the form.
Below is an example of what a lead generation landing page template will look like for a digital marketing company:
As we can see, the template holds all the elements we have discussed, plus it also has a click-to-call button for a better user experience. The call-to-action (CTA) button of the form “Start My Free Analysis ” generates interest in visitors and motivates them to convert.
2. Benefits and Features Section
Your features and benefits sections must complement each other. The copy of this section must talk about common consumer pain points and present your services as the best solution.
Other tips include:
- Use bullet points for a better reading experience.
- If you include a lead magnet on your landing page, then make sure you educate your readers about how it is beneficial for them and how they can use it.
For example, let’s check out a lead generation landing page template for firms that help people write their wills.
The features and benefits sub-sections discuss what the company offers to its clients and gets supported by brand icons with whom they have worked. After that, the page includes a three-step process that the company follows to solve its clients’ problems. These elements help create transparency and develop trustworthiness between the visitors and the brand.
It makes prospects more informed about your services and creates higher chances of conversion.
As you can notice, the CTA is also present in this section.
3. Social Proof Section
Social proofs are positive reviews or ratings given by your clients. It helps prospects verify that your services are good and motivates them to try it.
Social proof can be of many types, the most popular ones being:
- Direct Reviews: Any positive feedback given by your clients.
- Trust Seals: If you have worked with any renowned brand, you utilise their logo under “Trusted by”.
- Awards you have won: Mention any national or international level of recognition given to your company.
For example, this lead generation landing page template offers to showcase social proof like:
In this template, along with reviews, you can also mention how many projects and campaigns your company has worked on, your company’s client retention rate, etc.
4. Footer Section
The footer section is your last chance to impress the visitors. Try to create urgency with your heading or highlight one of your USPs again. Sum it all with a final CTA button that takes the visitor back to the form at the starting of the page.
You can do something similar to what this IT solutions Firm, ZIASS, have done in their footer section.
They have cleverly placed Google’s ratings below their final CTA button to generate more trust.
Now Create Your Marketing Campaigns with the Right Landing Page Template
In today’s marketing world, creating a landing page from scratch can throw you back in the competition. Instead, buying a landing page template can support your campaigns and save you time that you can utilise for other crucial business work.
Try 99Landing Pages templates that you can employ for various marketing initiatives like lead generation, product launch, etc.
You can easily customise the templates with the drag and drop method and always surprise your consumers.
If you want to learn how landing page templates get used in different industries, then check out these blogs:
Top Digital Marketing Landing Page Examples To Inspire You
How to Create A Real Estate Landing Page
Webinar Registration Landing Page: Key Elements
Podcast Landing Page Ideas With Examples to Drive Subscribers
