Lead Generation for Contractors: The Right Strategies

Imaz Khan
By Imaz Khan

3 weeks ago

7 min read

Lead Generation for Contractors: The Right Strategies

Let’s face it—contracting is as competitive as ever. Lead generation for contractors can get expensive if the right strategies are unknown or underutilized. It makes all the difference between another day without work and your schedule being booked solid for months. 

Think of lead generation as finding clients and building lasting relationships.

The journey from a potential customer clicking on your website or landing page to picking up the phone isn’t magic; it’s science mixed with a bit of clever marketing tactics.

Starting with the basics.

5 Top Lead Generation Companies for Contractors

As a contractor, you know that generating leads is essential to your business’s success. However, merely having a website might not generate leads, as SEO takes time to show results. In the meantime, you can leverage various lead generation companies to help you reach the right audience.

However, knowing which lead generation companies are worth your time and money can be challenging. That’s where we come in. We’ve researched and compiled a list of the top lead generation companies for contractors.

1) Home Advisor

HomeAdvisor is a popular lead generation platform that connects contractors with homeowners seeking their services. With a user-friendly interface and a large customer base, HomeAdvisor is a top choice for many contractors.

It allows you to set your budget and targeting preferences, ensuring you get the most bang for your buck.

           Stand-out Features:

  • Delivering quality leads: The platform connects contractors only to those potential clients who have already expressed interest in services similar to what they provide.
  • Appointment booking: Home Advisor manages bookings and schedules through its platform, making it easier for contractors to manage their leads. 

In addition to the annual membership cost, you must pay for every lead generated, which can cost around $15 to $60 per lead.

2) Angi (Formerly Angie’s List)

Angi, formerly known as Angie’s List, is another well-established lead generation company that caters to a wide range of home service professionals, including contractors. 

One of Angi’s unique features is its “Angi Leads” program, which allows contractors to purchase leads directly from the platform under a set budget. It is a better way than running ads, as a click doesn’t necessarily mean conversion through such a strategy.

          Stand-out Features:

  • Focus on quality: Contractors who consistently deliver high-quality work and excellent customer service stand out on Angie, presenting an established positive reputation.
  • Trusted Reputation: The website has been around since 1995 and is the trusted platform for homeowners to hire reliable contractors. So you can easily enjoy their established client base. 

For Angi leads, your cost to be on the website would be membership charges plus cost-per-lead. It changes for the Angi ads (the paid ads you run on the Angi website). While the membership charges remain the same, they are added to the cost-per-click on your ads. 

3) Houzz

Houzz is another lead generation website for contractors. It stands out from other platforms due to its vast network of users and house remodeling and design professionals. If you’re a contractor with design and construction experience, this platform can definitely help you secure high-ticket clients. 

The platform also has a Pro plan, which allows you to boost your visibility and get more leads through targeted marketing and an enhanced profile. 

          Stand-out Features:

  • Showcasing projects: Houzz gives contractors enough space to showcase their previous projects and create a lasting impact on users.
  • Prospecting for you: The company ensures you get high-quality leads by conducting an in-person discovery session regarding the inquiries received

4) Facebook Business

If you are not into spending on memberships and pay-per-lead, the best alternative is Facebook Business. It gives you enough space and reach to showcase your work regularly, making it easier for interested prospects to connect with you.

As contractors, you can join groups to learn about local work availability and become part of a community that inspires you. When used correctly, Facebook ads can also help you reach the right target audience, which you can easily pitch.

Whether you go for a paid platform or not, Facebook Business is something you should definitely have.

5) Google My Business Page

Creating an effective Google My Business (GMB) profile is the easiest way to appear on your local searches. The better you optimize the profile with your number, address, open hours, and days, the higher your chances of appearing at the top of the SERPs.

The search results have a Google-3 pack, showcasing the top three local businesses related to the query. You should be in this pack of three to get the most out of your GMB.

The search results have a Google-3 pack, showcasing the top three local businesses related to the query.

How to Find The Right Contractor For Lead Generation Company?

Nobody has the time to check out all the contractor lead generation companies to discuss, so here’s a list of four things you can do to find the right lead generation partner for your business.

What’s My Budget?

Determine your budget for lead generation services. Knowing how much you’re willing to invest will help you narrow your options and find a company that fits your budget constraints.

How do They Bill?

Understand the company’s billing structure. Some may charge a flat fee, while others charge per lead or offer a subscription-based model. Make sure you’re comfortable with their billing methods and that they align with your budget and cash flow.

Start a Reddit Thread

Utilize online communities like Reddit to gather recommendations and experiences from other contractors. Starting a thread in relevant subreddits or joining discussions about contractor lead generation can provide valuable insights and recommendations.

reddit thread showing reviews of thumbtack

How do They Quality-Check Their Leads?

Inquire about the company’s lead qualification process. How do they ensure their leads are high-quality and relevant to your business? Understanding their quality control measures will help you gauge the effectiveness of their services.

6 Effective Lead Generation Strategies for Contractors

As it becomes easier to experiment with new lead generation strategies using AI, contractors still need to be successful. They still need to be cautious about where they invest their money and should first try out proven lead generation campaigns that have worked for others.

Here are some of the most effective contractor lead generation strategies to help you get more leads and grow your business.

1) Website Optimization for Lead Generation

Your website is often the first point of contact between you and potential customers, so optimizing it for lead generation is crucial.

To do this, ensure your website is mobile-friendly, loads quickly, and has clear calls-to-action (CTAs) that encourage visitors to contact you or request a quote. You should also optimize your website’s content for relevant keywords to improve its visibility in search engine results pages (SERPs).

2) Leveraging Social Media Platforms

Social media platforms like Facebook, Instagram, and LinkedIn provide excellent opportunities for contractors to connect with potential clients, showcase their work, and build their brand.

You can effectively generate leads through social media by regularly posting engaging content, interacting with followers, and running targeted ad campaigns. Just ensure to choose the platforms that are most relevant to your target audience and business goals.

Related Articles: Top 5 Benefits of Social Media Marketing For Small Businesses

3) Implementing Pay-Per-Click Advertising

Pay-per-click (PPC) advertising, such as Google Ads, allows contractors to place targeted ads in search engine results and relevant websites. By carefully selecting keywords, crafting compelling ad copy, and optimizing landing pages, you can attract qualified leads and maximize your return on investment (ROI).

One of the benefits of PPC advertising is that you only pay when someone clicks on your ad. It makes it a cost-effective way to generate leads, especially if you have a limited marketing budget.

SERP results showing sponsored results first for the query Contractors in US

Related Article: Types Of Paid Advertising You Should Know About

4) Utilizing Email Marketing Campaigns

Email marketing is a cost-effective way for contractors to nurture leads and stay top-of-mind with potential clients. You can cultivate relationships and generate leads over time by building an email list of interested prospects and sending regular newsletters featuring helpful content, special offers, and project showcases.

To get started with email marketing, consider using a platform like Mailchimp or Constant Contact. These tools make creating and sending professional-looking emails easy, tracking your results, and managing your subscriber list.

5) Networking and Building Partnerships

Networking with other professionals in the home services industry, such as real estate agents, interior designers, and suppliers, can help contractors expand their reach and generate referral-based leads.

Building partnerships with complementary businesses can also lead to mutually beneficial lead-sharing arrangements. For example, if you specialize in kitchen remodeling, partnering with a local appliance store could be a great way to generate leads and grow your business.

Facebook page of American Contractor

6) Encouraging Customer Reviews and Testimonials

Customer reviews and testimonials are decisive social proof that can help you generate more leads and build trust with potential customers. Simply ask satisfied customers to leave a review on your Google Business Profile or Facebook page to encourage reviews. You can also incentivize reviews by offering discounts or other rewards to customers who take the time to leave a review.

Related Article: Lead Generation Process Flow Chart: A Step-by-Step Guide

5 Lead Generation Essentials for Contractors

Though lead generation methods vary for different industries, there are some prerequisites that every business needs to have before starting lead generation. The same goes for contractors. 

Below are the four most essential lead generation prerequisites:

1) Defining Your Target Audience

Clearly defining your target audience is essential for generating high-quality leads. Identify your ideal clients’ specific demographics, preferences, and pain points, and tailor your marketing efforts to address their needs and interests.

For example, if you specialize in high-end kitchen remodels, your target audience might be affluent homeowners in their 40s and 50s who value luxury and quality craftsmanship. By understanding your target audience, you can create marketing messages that resonate with them and attract suitable leads.

2) Creating Compelling Content

Develop a content marketing strategy that creates valuable, informative, and engaging content that resonates with your target audience. It can include blog posts, videos, infographics, and case studies that showcase your expertise and help potential clients make informed decisions.

For example, if you specialize in bathroom remodels, you could create blog posts covering topics like “10 Tips for Choosing the Perfect Bathroom Tile” or “The Ultimate Guide to Bathroom Lighting.” By providing helpful information, you can attract high-quality leads actively searching for solutions to their problems.

3) Offering Valuable Resources

In exchange for their contact information, provide potential clients with valuable resources, such as free guides, checklists, calculators, or quotes. These lead magnets can help you capture leads while demonstrating your expertise and building trust with your target audience.

For example, if you specialize in roofing, you could create a free guide called “The Homeowner’s Guide to Choosing the Right Roofing Material.” By offering this valuable resource, you can attract high-quality leads in the market for a new roof and want guidance on making the best decision.

4)Showcasing Your Expertise

Establish yourself as a thought leader in your industry by sharing your knowledge and insights through various channels, such as guest blog posts, webinars, and speaking engagements. Demonstrating your expertise can attract high-quality leads seeking reliable and knowledgeable contractors.

For example, if you specialize in green building practices, you could write a guest blog post on “The Benefits of Using Sustainable Building Materials” for a popular home improvement website. By sharing your expertise, you can attract high-quality leads interested in eco-friendly construction and looking for a contractor who shares their values.

5) Providing Exceptional Customer Service

Delivering exceptional customer service is crucial for generating high-quality leads and building a solid reputation. Respond promptly to inquiries, address concerns effectively, and go above and beyond to ensure client satisfaction.

Satisfied clients are likelier to refer you to their friends and family, resulting in high-quality leads. In fact, word-of-mouth referrals are often the most valuable type of lead, as they come with a built-in level of trust and credibility.

Generating Quality Leads For Contractors

Effective contractor lead generation taps into tried-and-true methods while embracing new trends tailor-made to navigate the dynamic landscape of contractor services.

From polishing up that Google Business Profile to mastering social media, all efforts should aim to make genuine connections with people who need exactly what you offer.

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