Content marketing for dummies can be a challenge. Every advertiser knows content is a powerful way to grow your business. It’s so powerful that 72% of marketers say content creation is their most effective strategy for building customer relationships.
But something about content marketing still feels overwhelming. There are just way too many topics to choose from, and you know that if you decide on one, the others will go untouched.
When it comes to content marketing, it’s not about creating more content. It’s about making the right content buckets for your needs. Here’s how you can create buckets of high-quality content that work for you!
Content Marketing For Dummies: Best Practices
Content marketing can be frustrating. It’s difficult to optimise your content for search and social media, it requires a ton of time and energy, and you don’t know what will work best for you. But there is hope! With the right strategy, you can plan your content to reach your target audience.
Here are six actionable tips on content marketing for dummies that work for everyone type of brand and service:
1. Make your audience centralised
It’s essential to make your audience centralised. Take a look at your target audience and where they spend their time online. For example, if you’re targeting moms, they’ll spend some time on social media, but they’ll spend most of the time on parenting forums.
Your content should be available on social media, but it also needs to be shared in parenting groups.
2. Know who you want to reach
It’s important to know who you want to reach and tailor your content for them. When you understand what your audience is interested in, you will be able to create content that resonates with the prospects. For example, if you’re running a website about dogs, it’s not likely that people looking for cat information would convert into a lead. Knowing your audience makes it easier to figure out what they want to read without guessing or wasting time on trial and error.
3. Create a consistent tone and style
One of the most critical parts of content marketing is style. Your tone and style should be consistent across your content to help establish a recognisable voice. When you’re trying to market your business, it can be challenging to find the right tone that resonates with your audience. But with this strategy, you can be confident that you are connecting with your target audience because they recognise and appreciate your unique voice. It also makes it easier for them to interact with you by talking about your brand in a way that they understand.
4. Optimise for search engines
Search engines are the number one way people find information on the internet. When you optimise your content for search engines, it becomes easier to discover your business. You want to find the right balance of keyword density that makes sense for your business and aligns with what Google wants to see. It will help generate more traffic and get more exposure for your business.
Optimising for search engines isn’t difficult; it just takes some research. To start, you need to identify three specific keywords appropriate for your company and its industry. Then, figure out what the competition is doing–you don’t want to copy their strategy, but it gives you an idea of where they might rank online and what words they are using in their content. Finally, test different word variations until you find a good balance between getting found on Google and not crossing any boundaries with Google.
5. Create an editorial calendar
Some businesses struggle with creating content that is relevant and engaging. What makes content successful? A great story! It needs to be interesting, well-told, and relatable.
What do you need to make a great story? You need a good beginning, middle and end. And you also need to know the length of the content (how many words) you want to create.
Once you know those parameters, it becomes easier to decide what type of content to create. Should it be short or long-form? Storytelling or instructional?
The most important thing is to have a plan for your editorial calendar. You can always have new ideas for topics and never run out of ideas again!
6. Create content that resonates
If you want to create content that resonates with your audience, you need to know your audience. I’ve found that it helps if you start by defining their “persona,” or personality. What are the prospect’s interests? What are their interests, hobbies, and passions? How do they speak, and what are their concerns? Once you’ve defined the persona for your audience, use similar words and topics when creating content.
Conclusion
Content marketing for dummies is not difficult if the new marketers follow a step by step method and include all the best practices in the plan. If you are someone getting started with your marketing campaigns, then including a content marketing plan from the very beginning will work wonders for you. It acts as a long term promotional campaign that is always ready to attract and engage new customers.
You can use the periodic table of content marketing to get started with your content strategy.
Read Related Blog Posts Here:
Learn About The Periodic Table of Content Marketing
5 Upselling & Cross-selling Techniques To Increase Customer Lifetime Value
Top 7 Lead Generation Channels To Boost Business Growth
Check Out Our Featured Templates:
