A digital marketing landing page design presents the USPs and services of the marketing company in the most efficient manner. For marketers, landing pages are the most affordable and convenient way of scoring quality leads.
Such landing pages become crucial for digital marketing agencies as they assist in generating leads while guiding prospects further into the sales funnel.
In this blog, we have selected the top seven digital marketing landing page examples to give you a clear idea of creating high converting landing pages and promoting your digital marketing agency effectively.
Examples of High Converting Digital Marketing Landing Page
1. CXL
CXL is an uprising company that provides training programs in the digital marketing field. They use webinar landing pages to promote and generate leads for their courses. Webinars are a common way digital marketers use to establish themselves as an expert among their target audience.
We have discussed one of their best webinar landing pages below.
Content: The heading and subheadings clearly communicate the topic of the webinar and motivate visitors to register. The page uses bullet points and short paragraphs to effectively highlight all the essential aspects of the webinar.
Design: The colour palette used in the landing page stands out without being too distracting. The visuals used in black and white provide a more clean look.
High Converting Elements:
- The CTA Button used, “Get Unlimited Access”, generates an impact on the visitors and has been used multiple times at high-converting areas – the top, the bottom, and under the “Have any questions?”.
- Speaker’s info introduces their expertise and experience to the potential customer and helps persuade them for a sign-up.
- The landing page uses only four form fields which encourages the prospects to complete the form.
2. Trusted Search Marketing
Trusted Search Marketing is Lanchester based digital marketing company that focuses on providing services like SEO, paid advertising, display remarketing, link building, etc., to its clientele. They have deployed landing pages that showcase their expertise and help in growth-centric marketing.
Content: The heading is clear and concise. The sign-up form heading utilises the word “free” to attract and encourage the audience for taking the offer. The copy gets the message across in a precise and straightforward manner.
Design: The layout of the landing page is easy to follow. The CTA button has a bright red colour, making it stand out and draw visitors’ attention. The page uses little illustrations along with bold fonts, which make the page more attractive.
High Converting Elements:
- Including social proof like trust labels, company badges, and a client testimonial video improves credibility and generates more conversions.
- The CTA is short and straightforward, which makes it persuasive and engaging.
- The company logo at the top of the landing page, along with a click-to-call button, ensures that the prospect knows who they are and what they do.
3. Media Force
Media Force is an award-winning digital marketing agency that provides data-driven and growth-centric marketing services like website design and optimisation, PPC advertising, secure website hosting, etc.
They have created a short yet compelling landing page that showcases their achievements, expertise, and services.
Content: The heading following the description efficiently projects what the digital marketing agency does. This format is a good tactic for effectively showcasing the value proposition of your services.
Design: The imagery used on the landing page is placed strategically and attracts visitor attention. Spacing between the lines and graphics is done perfectly and gives an overall clean look to the page.
High Converting Elements:
- Company badges and a client video testimonial used as social proofs provide authority and authenticity to the brand.
- Words like “Free” and “Now” used in the CTA button text look catchy and create urgency for visitors to sign up.
4. Softline Solutions
Softline Solutions is a digital marketing agency that acts as a one-stop solution for all branding and marketing needs. It provides services like inbound marketing, display ads, SEO, etc., and creates online experiences that are engaging for the audience.
Softline Solutions’ digital marketing landing page example uses a clear and compelling format to drive conversions and quickly establish brand credibility.
Content: The landing page copy precisely addresses consumer pain points and provides services of the company as solutions to prospects’ problems. They have focused on consumer-oriented content, which acts like a winner when creating effective landing pages that attract leads.
Design: The page’s design is kept simple with easy navigation and perfectly spaced content and images. The graphics used are minimal, giving the whole landing page an appropriate amount of breathing space and helping in bringing out the other elements.
High Converting Elements:
- A call button is provided at the top and bottom of the landing page so it becomes easier for visitors to contact the company. This button increases the ease of operation and customer experience.
- The use of social proof like testimonials and average ratings highlights correctly to emphasise brand credibility.
5. Full Funnel
As a digital marketing company, Full Funnel provides web-designing and digital marketing services to all types and sizes of businesses out there.
They have created an elegant digital marketing landing page that efficiently displays their services and expertise to its clientele.
Content: The page title perfectly indicates to the visitor that they have landed on the correct page. The use of short paragraphs, bullet points, and bold fonts makes it easier to read and understand what the company wants to offer.
Design: The encasing of the sign-up form makes it stand out on the landing page, attracting visitor attention. Small illustrations used on the page give it an aesthetical look.
High Converting Elements:
- The click-to-call button at the end of the sign-up form improves the user experience and makes it easier for the prospect to reach you.
- Placing the testimonials right before the bottom CTAs can help provide the final push that the visitor needs for registering.
6. Brandburp
BrandBurp is a digital marketing and advertising agency that has worked with more than 2000 brands. They provide marketing solutions in industries like healthcare, restaurants, media houses, real estate, etc.
They have built an exciting digital marketing landing page with a compelling theme and elements to boost conversion growth and attract traffic.
Content: The headline takes cognisance of the current situation in the world and uses it to connect with the visitor. The copy focuses on consumer needs and presents their services as the best solution.
Design: On this landing page, many illustrations have been used in a disciplined manner to attract the audience’s attention and effectively communicate the company’s offers.
High Converting Elements:
- The page uses a sticky navigation bar at the top of the landing page screen to help prospects quickly move around and keep them engaged on the page.
- Brandburp uses a graph to display how they have improved their client’s businesses which looks eye-catching and provides a lot of information efficiently.
7. ConverisonLab
ConversionLab focuses on providing digital marketing services that have high ROI. They help businesses in creating effective landing pages and optimise them as well for better conversion scores.
This ConversionLab landing page is the epitome of a perfect digital marketing landing page. They use attractive illustrations and headlines in their landing page designs to catch visitor attention and generate better leads.
Content: The headlines and short descriptions convey the main message. The bullet points and paragraphs used to describe the company’s process, services, and advantages are aligned to tell prospects how they can benefit from the offer effectively.
Design: Most of the images used are bright and interactive, which all is visually aesthetically pleasing and make up for a great user experience.
High Converting Elements:
- They have used a sticky menu that allows users to navigate between different sections of the page and access content quickly.
- This landing page has a company’s work process breakdown that helps clients understand how they work. It is a good step towards building trustworthy relations with your users.
- Testimonials and client company badges are strategically placed on the landing page as social proof to create better credibility for the brand.
Closing Remarks
We have discussed the top digital marketing landing page examples that support you can use to drive up your sales. Whether you plan on creating a webinar or a click-through landing page, you can always come back to this blog for inspiration.
If you want an easy way out from the hassle of creating a landing page, then check out our digital marketing landing page template and start getting quality leads for your digital marketing agency.
Other Interesting Blogs:
Ideas For Creating A Minimalist Landing Page Design
Podcast Landing Page Ideas With Examples to Drive Subscribers
