Keeping up with the latest restaurant social media marketing ideas has become a necessity now, as the industry becomes more competitive. With delivery services and fancy dining outlets opening up at every corner, it becomes harder for a restaurant to attract new customers with just good food. The good news is positive promotions and advertising is no longer limited to offline modes and are available through various digital platforms, one of them being social media.
Social media is the place where restaurants can easily find their target audience and through effective marketing efforts attract them. With the right restaurant social media marketing ideas, food business owners have to invest less in the overall promotions and focus more on creating room for the incoming traction.
In this blog, we are going to focus on social media marketing ideas specifically for restaurants to scale better growth and secure a higher consumer base.
Why is Social Media Important for Restaurants?
Whilst there are many online channels available for marketing when it comes to restaurant marketing, social media does the job best. It is so because on social platforms the flexibility in content sharing allows businesses to thrive and engage consumers with fresh content. Be it videos, mini-blogs, or images, there are endless opportunities for sharing creative and relevant content with customers through social media.
A restaurant can spread brand presence and credibility through social channels. Marketing restaurants through social media opens space for feedback from consumers and enhance your restaurant’s service experience. It helps you interact with consumers one on one and share awesome new updates about the menu, offers, and discounts to the audience on time.
Social media marketing for a restaurant should not be difficult if executed with the right ideas at hand. Below is a list of the best restaurant social media marketing ideas to boost your traction.
Best Restaurant Social Media Marketing Ideas
1. Focus on UGC
Social platforms provide an opportunity for everyone to share the content they like with a broad range of people. User-generated content helps build brand credibility and motivates people to try your restaurant. While keeping up with the comments and DMs, restaurant owners must keep an eye on social media and re-post all the positive UGC content that customers share. As for negative feedback try to reach out to the commenters and ask them what you should improve.
UGC helps in creating a better brand story and attracts people for trying out your restaurant. It helps customers feel more appreciated for their feedback ad encourages them to share more.
2. Discounts Offers and Menu
Offers and discounts work great for any business. Rightly timed offers can motivate people to check out your restaurant. Additionally, a discount coupon can be sent to customers’ phones on the day of their visit. Offering a complimentary drink or appetizer is also a great way to gain traction.
Post about your menu every once in a while to let the customers know what all types of meals and food combos you offer. Always send out special posts if a new seasonal dish gets added to the menu. Talking about the menu generates curiosity among readers. Other posts can include chef’s special, exclusive food menus like vegan or gluten-free, etc.
3. Tell a Story
A restaurant’s social media should not only get filled with food-related posts. Get candid by sharing behind the scenes of the restaurant. How the food you serve gets to the table, the sanitary precautions you follow, and some mini recipes can help you in connecting with the audience.
For example, in this post, the restaurant Kitchen at Quantock Lakes shares about the beautiful place surrounding it. The posts generate the idea of having food near scenic views and inspire people to check out the place.
4. Show your Food
A restaurant page with no food pictures would look dull. For every dish on your menu, share their videos, images, ingredients used and origin story with your followers. It gets food enthusiasts riled up and piques common consumer interests. Make sure to showcase your dishes in different lighting. This will help your followers appreciate the beauty of your dishes even more. Place the food shots near natural light sources like windows or lamps to really bring out the colours and details. Try using a white or light-coloured background to highlight everything on the plate!
For example, you can post about combos of dishes people must try at your restaurant for surprising their taste buds and have a satiating experience.
5. Special Events
Plan a special event or series of events like a happy hour, anniversary party, or kids’ night. You can also hold contests and give out awards to your followers for their best food photos. This will keep them engaged with what you’re doing and make them want to come to your place more often.
Specific celebrations for Christmas, Halloween, Thanksgiving, etc, with suitable decorations, are the best way to put your restaurant on the highlights.
Wrapping Up
With consistent efforts and the best restaurant social media marketing ideas, owners can make themselves stand out from the competition. It becomes easier to create an experience for customers that is unique and engaging by being present on various channels. Social media helps stay in touch with the audience and gently reminds them about all the scrumptious food they might be missing.
By posting the latest menu and organising special events owners can ensure that customers get relevant information on time. It boosts brand affinity and makes it easier to leave a lasting impression on the audience.
If you are thinking about advance advertising options for your restaurant then be sure to check out our posts about geofencing vs geotargeting and paid ads.
Related blogs:
7 Best Social Media Marketing Tips To Boost Your Brand’s Reach
How To Create Successful Content Buckets For Social Media
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