Due to a lack of social media marketing ideas for dentists, most dental clinics have no online presence. But social media has become an essential platform for attracting new clients, and it is time that dentists also try it. A dental clinic popular among the local people can boost its business opportunities by correctly utilising social media channels.
Dentists can share their knowledge and skills on social platforms to make patients feel more comfortable before coming to the clinic. Whether kids or adults, all are looking for painless solutions to dental problems. By understanding the patients’ pain and using social media to educate consumers about dental procedures, dentists can win patients’ trust and generate brand credibility.
In this blog, we will explore five different social media marketing ideas for dentists. So that it becomes easier for them to get started on social media.
Social Media Marketing Ideas for Dentists that Work
1. Share Valuable Content
95% of people in America consider oral hygiene as a crucial factor in over well-being of the body. By sharing authentic information about taking care of teeth and busting absurd myths about dental care, dentists can run campaigns that educate patients about oral care. It helps establish themselves as thought leaders in the dental sector.
Dentists must share content in the form of posts, blogs, webinars, LIVE, podcasts, guides, etc., and create an inventory of resources where all types of common patient concerns get answered. Delivering relevant content to the target audience increases engagement. Dentists can also post fun and interactive quizzes, questions, and opinions on various topics related to dental healthcare to directly interact with the audience and get them involved on the page.
Don’t forget to press clear CTA’s at the end of every post, like comment, share, or follow.
2. Talk About Your Staff
Building a trustable bond with the patients is the prime goal of every. The clinical staff plays a massive role in every dental procedure, making it essential that dentists involve their team more often on their social media. So go ahead and talk about your dental staff’s specific contribution and how they help you provide the best services to every patient.
Dentists can also ask their staff to establish professional profiles where patients can reach them and check out the staff’s experience and specialities. Showcase what dental procedures you and your staff perform and all the staff members involved in a particular procedure. It helps bring transparency and highlights all the dental services you can provide to patients.
3. Share Social Proof
Positive social proof is a great way to generate confidence among the audience for your services. With high competition in the market, it is always better to let your customers become your spokespersons and provide relevant feedback to other patients. Social proof consists of testimonials, user-generated content, videos, reviews, etc.
One of the best forms of social proof that dentists can acquire is before and after pictures of patients. All dental clinics must have a Google Business Page where patients can discover them quickly and post reviews.
For people sharing UGC content, ask them to use hashtags specific to your clinic and promote them on your profile.
4. Offer Referral Programs
Referral programs help determine loyal customers and make up for repeat purchases. Social proof generates brand credibility and a referral from an old patient motivates new patients to show up at your clinic. Referral programs help you identify loyal customers and offer them discounts to push repeat business.
By incentivising referral programs, dentists can ensure that patients share about services on other platforms with high chances of finding potential customers. Generating consumer trust is complex, and referral systems make them much easier.
5. Make Content Mobile Ready
Your content should be accessible from both desktop and mobile. Small screens of tablets and mobiles showcase a poor version of the content. As more and more people reach out to their phones first to search for anything, all the content on social media must be mobile-ready.
Especially when you are posting a video on social platforms, ensure that the size ratio is fit for small and big screens.
Consistency Is Essential
Consistency is an essential part of every marketing campaign. Social media networks work on an algorithm. The algorithm promotes active accounts that interact with their audience on a timely basis. By staying consistent with posts, dentists can stay at the top of consumers’ minds.
The best way to stay consistent on social media is to form a content calendar and content buckets. A content calendar helps you plan what content you will share on what day, and content buckets ensure that you never run out of content ideas.
Suggested Read: How To Create Successful Content Buckets For Social Media
Conclusion
Social media is crucial for every brand, be it fashion or dental. To stand out from the competition, social media marketing ideas for dentists are a new way of interacting and engaging patients in a fun way.
Build social media accounts and focus on using hashtags relevant to your target audience. Use a mix of images and videos to keep your followers engaged. Try out different stories and ideas to keep them coming back for more.
Dentists should wait no longer to enter the social media world, build their communities for better traction, and make people aware of oral health.
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