SEO is a time-tested way to improve website ranking on Google. According to a marketing survey, respondents voted for organic search as the best channel for generating higher ROI. It showcases the importance of strong SEO on a website and implementing the best practices to generate higher traction.
But there are over 200 factors that Google uses to rank websites, and optimising all of them is a difficult task. To best the search rankings, Google provides two options organic SEO and paid advertising.
For marketing beginners, investing money in paid advertising is like a gamble as it does not show consistent results. In contrast, startups can aim to build a great website with good search results over time by focusing on organic SEO.
In this blog, we will discuss the top five tips you must know to improve your website ranking on Google that focuses on organic SEO and content marketing.
What to do If you are Starting SEO from Scratch?
Optimising your website from scratch is a lot of work. There is a lot of content on the internet related to SEO which can often confuse beginners. The best way to start SEO for Google from scratch is by taking the help of Google itself. Go through the starter guide of SEO by Google before starting, and you will understand all the terms and conditions you need to get better SERP results.
Search Engine Optimization (SEO) Starter Guide
Tips to Improve Website Ranking on Google
Instead of relying on paid methods that might generate traffic spikes but fail to sustain them, website optimisation practices targeting organic searches are the way to go. Here are the five ways to improve your website ranking on Google.
1. Content Generation
No matter how much the phrase “content is king” feels cliched in marketing, it will always stay relevant. A website with good content and solid SEO has higher chances of ranking than a site with just SEO and not-so-good content. Developing content and organising it on the website must be the priority of every brand.
Companies must focus on their sales funnel and churn out the topics their target audience searches for.
By utilising relevant keywords in the content, it becomes easier to improve website ranking on Google by just focusing on what the potential customers want. It is crucial to remember not to stuff keywords into the content as it looks obvious and makes the information lose its authenticity.
Suggested Read: How to Utilize SEO for Lead Generation
2. Update the Old Content
Google rolled out its freshness algorithm back in 2011, and since then, the content marketing sector has changed. Due to the freshness algorithm in play, the newly generated or updated content gets preference over similar content pieces which are old and out of date. Brands must conduct timely content audits and update content with the latest information to increase and sustain ranking.
By updating the content of underperforming pages, brands can increase their chances of doing better. Updation of headlines, CTA, and metatags is a must, along with the content.
3. Create Backlinks
Backlinks are links from a website that connect to your site. Google uses such links as a ranking factor as they showcase that your content is reliable and supported by others. But the key here is to cherry-pick the websites for backlinks. The websites must be relevant to your core content and have a zero spam score.
Companies can generate backlinks in many ways, the two prominent ones being:
- Guest-posting blogs: You can post blogs on other high-quality websites and generate backlinks for your website.
- Editorial backlinks: In this, a direct link gets added to a blog that redirects to your website.
Develop a list of high-quality sites you would like to guest post on and start reaching out to them. You can analyse your competitors’ backlinks to understand from where you can acquire valuable backlinks.
4. Fix Broken Links
A broken link can appear unannounced and decrease the overall quality of your website. Broken links are links on your website that redirect to an empty or inaccessible page. Such links can be internal links that connect different pages of your website or external links that connect your website to other sites.
Google considers broken links a sign of a weak and untrustworthy website, resulting in a slip in ranking. There are many tools available that can help you check regularly broken links on a website; for example, the broken link checker is a plugin for WordPress that helps detect all broken links. Once you identify a broken link, try to delete or replace the page.
5. Optimise for Small Screens
Don’t limit your website to reach out to just desktop users. Optimise it for small screens like mobile phones and tablets to improve its rankings. Google has made it easier to generate mobile-friendly pages by introducing AMP or accelerated mobile pages. It is an open-source project that helps in creating mobile optimised content.
It helps increase page load speed and create a better user experience for a lesser bounce rate.
Ending Note
All the tips suggested above will take time to improve website ranking on Google, but when done properly, they show positive results that are easy to sustain. Instead of rushing through the implementation of all the SEO tips and tricks, it is best to go through them one by one, understanding the function of each and then efficiently executing them.
Generating good quality content needs a lot of planning and research. Here are some blogs related to it that might help you out:
Content Marketing for Dummies: 6 Tips To Build a Successful Strategy
Learn About The Periodic Table of Content Marketing
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