The periodic table of content marketing is a game-changer for content creation and we can’t agree more.
The world of content marketing has exploded in recent years. Gone are the days when all you had to worry about was advertising your business and creating a few awesome blog posts. Content marketing is now highly competitive, and it’s important for brands to create awesome content in order to compete in today’s digital age.
But how do you create the best content? It’s hard to know where to start or what type of content is right for your brand.
That’s you need a periodic table of content marketing that can guide you throughout your content creation journey.
In this blog, we will discuss a handy guide that will teach you everything you need to know about creating high-quality content that will generate organic traffic, improve conversions, and grow your business over time. You’ll learn about the best tricks of content marketing so that your brand’s voice doesn’t get lost in the mix.
Need of a Periodic Table Of Content Marketing
Writing, developing, and publishing content can be a daunting task for businesses. There are so many things to consider when it comes to such a crucial part of any business’ presence in the digital world. What type of content should you focus on? Who will write the content? How much time should you invest? What are some best practices for creating great content?
The goal of a periodic table of content marketing is to provide an overview of some key points about what makes up good content. It talks about what strategies to use, how to make your brand’s voice shine through, the importance of structure and design, and some tips on how to share information with your target audience that converts.
The ability to target your audience better is one of the most obvious reasons why having a marketing strategy is important. Imagine being able to market relevant content directly to people who have an interest in your products or services. With the periodic table of content marketing, you have the capability to curate data that your potential clients would love to read. The right content allows you to target your audience more precisely than traditional methods.
How to Use the “Periodic Table of Content Marketing”
The periodic table of content marketing is a great tool to help you learn how to create the best content for your business. It was created by Econsultancy, an international agency that helps business owners build growth strategies for marketing, digital and e-commerce via tools and services.
But before understanding the periodic table you need to answer this question: Who are your target customers? Who are you trying to reach with your content? Get specific about who you’re trying to reach by targeting certain demographics, interests, behaviours, etc.
Create buyers’ personas or ideal customers. These are fictional personalities that businesses create to understand their consumers better. Marketers create them by doing market research about problems that their products or services can solve.
The table above helps you identify which type of content to produce based on what audience it will attract.
All the elements of the periodic table of content marketing are divided into 8 categories. Let’s learn about them one by one:
1. Strategy
When working on any marketing campaign it is crucial to have a plan of action. Right from research to when and where the content gets posted, all marketers must define their goals before preparing content. It helps form a clear picture of what the final output should look like and aligns all the teams together as well.
2. Format
How do you want to format your content for distribution on social media or web pages or other outlets? Do you want to use images, videos, infographics, quizzes, blog posts, landing pages, or something else? Think about what will work best for the channel in which you plan on distributing the content.
3. Content-Type
If you often get stuck with questions like what type of content to create? Will it be the topic of the blog? Or maybe both, then the periodic table of content marketing can help you. It has 41 elements that can help you discover content ideas whenever you feel stuck.
4. Platform
Without the proper knowledge, you might end up sharing your content on platforms where your target audience might not be present. The elements of the ‘platform group’ in the periodic table will help you understand all the channels that you can use to share content.
5. Metrics
Even after giving your 100%, there are chances that your content might not perform up to your expectations. For analysing where you went wrong, you need metrics that efficiently monitor your content’s reach on various channels. You can use it to create better content and reach your audience.
6. Goal
What is the goal of your content marketing campaign? Are you trying to generate awareness about your business? Are you looking to provide helpful tips and information about a topic related to your industry? Or are you looking for something else entirely! When you feel confuse about goal setting for your content marketing strategy then visit this group of the periodic table.
7. Sharing Triggers
Sharing triggers assist you to understand what will make the reader recommend your content to others. For example, if you have a SaaS product that solves time management problems, then your content must talk about the problems of procrastination. It allows communicating with the potential prospects through content that they find useful.
8. Checklist
Content marketing does not end when you have created the content. What is the point of having a great blog when it is not showing on the result page? The checklist group of elements reminds you to optimise your content for better traffic.
Conclusion
Content marketing doesn’t have to be difficult. A solid strategy will help you develop content that is engaging, relevant and valuable to your audience. The periodic table of content marketing will give you the tools you need to create the best content. Analyse your industry and learn how to use the periodic table to identify what type of content you should write and share.
Identify your customer’s needs and wants and share the right content at the right time.
Continue to create great content and measure its effectiveness to ensure you are staying on track and hitting your goals.
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