Different types of mobile marketing strategies will come in handy if a brand is trying to strengthen its promotional efforts. As consumers gravitate toward fast information delivery, mobile plays a crucial role in getting a company’s message across. Mobile marketing has become a compulsory tool for businesses in order to stay competitive. According to research, a person on average spends up to five to six hours per day on their phones. It makes mobile a great opportunity to reach out to prospects with exclusive and creative offers and generate brand awareness and leads.
But the world of mobile marketing is a bit different from that of traditional marketing. For a marketer to be successful in mobile marketing, they need to focus on some specific strategies that target and attract leads through small screens.
In this blog, we will discuss the five types of mobile marketing strategies a brand needs to focus on for building a better presence in the market.
What is Mobile Marketing?
Mobile marketing is the use of mobile devices and applications to market products or services. It includes activities such as creating and sending push notifications, using location-based services and monitoring user behaviour through analytics. Marketers use mobile marketing to reach a large audience quickly and cheaply, which is why it is popular among small businesses and startups.
Omnichannel marketing is a huge part of mobile advertising strategies and allows brands to communicate with the target prospects in an efficient manner. Websites, landing pages, and other web pages that are optimised for small screens get higher search rankings than the ones that appear brittle on smartphones and tablets.
Let’s understand the various strategies of mobile marketing.
Types of Mobile Marketing Strategies
1. In-game marketing
Mobile games have become an easy way of entertainment. As the games range from easy to hard, everyone can play them. We have multi-player, social media, and interactive 3D games that attract a lot of audiences. Advertisements in mobile games can be pop-ups, display ads, or short videos as well.
For example, in some games players’ are rewarded points or extra lives for watching a short advertisement video. Include easy-to-use buy buttons and popups in the game, as well as prominent ad placement on the main menu screen. It will help users quickly and easily make a purchase, which will increase conversion rates overall.
2. Geofencing
Geofencing is when a business sets a virtual boundary around an area and then sends relevant messages or offers to customers who enter or exit the boundary. It heavily relies on Bluetooth, Wi-Fi, GPS, and RFID technology for executing targeted mobile advertisements.
One popular use of geofencing is for marketing notifications. For example, if you’re a restaurant, you might set up geofences around your location so that when someone eats at your restaurant, you send them a notification about your latest specials.
Another common use of geofencing is for sending targeted offers to customers who are in specific locations. For example, if you run a clothing store, you might set up geofences around major metro areas. So that whenever someone visits those areas and spends at least $50 in the store, you send them a notification about your latest discounts.
Here are a few tips for setting up geofencing:
- Research the best geofencing services
- Choose the right location(s) for your geofences
- Set up strict thresholds for when messages will be sent (e.g., customers must spend at least $50 in order to receive notifications)
3. QR Codes
QR Codes are a great way to add some interactivity and excitement to your mobile marketing campaigns. They’re also a great way to increase engagement with your audience, as they get scanned quickly and easily. While QR Codes are commonly used for advertising, you can also use them for other purposes. Such as providing customers with product information or signing up for newsletters.
Marketers can place QR codes on various offline and online marketing channels to make it easier for consumers to reach a company’s main site, sales page or ad video. Companies can embed QR codes on social media posts, emails, banners, newspapers, etc., to get attract traction to their online web pages.
To get started, you’ll first need to create a QR code. There are a number of online tools that will help you do this, such as QRcode.com. Once you’ve created your code, simply upload it to your marketing channels and start scanning!
4. SMS Sequences
SMS sequences are a great way to keep your customers engaged. It is similar to email marketing but instead, here companies nurture leads via SMSs.
By sending sequential messages, you can keep prospects and established clients updated about the company’s latest news, products, offers, discounts, etc. Such messages can also include links to relevant web pages that solve consumer pain points and raise brand affinity.
Here are some SMS sequences you can use for your mobile marketing:
- Welcome!
- Check out our latest blog post
- Get 10% off your order
- Find out about our latest products
- Win a prize!
5. App-based Ads
Apps have become a crucial feature on every mobile. According to data, people tend to spend 88% of their mobile time on apps. When a user downloads the app, companies are given advertising space on the app’s home screen and in between ads. This type of mobile marketing is good for companies that want to reach out to their consumers and promote their products or services.
Businesses can either choose to create their own apps or partner with third-party apps to advertise and collect information about the users. It helps in understanding prospects’ online behaviour and their current pain points. Based on such data, brands can better target their audience and generate more personalised content.
Conclusion
Mobile marketing is a great way to reach your target audience through effective advertisements. There are many different types of mobile marketing strategies you can use to reach your customers. You should choose the strategy that is best for your business and target audience. As mobile screens are becoming more prevalent, it becomes essential that marketers include mobile marketing in their business strategies to aim for better growth.
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7 Ways To Boost Your SMS Lead Generation Efforts
Organic Lead Generation: 7 Tips to Grow Your Business
Top 7 Lead Generation Channels To Boost Business Growth
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