A quiz landing page can be one of the most significant engagement sources for a brand when executed correctly. Every company is always looking for marketing campaigns to bring in traffic and sustain them till conversion. But be it websites or landing pages, sometimes nothing works, and your bounce rate is uncontrollable.
According to research, 45% of B2B buyers keep interactive content in the top three preferred content types. When discussing interactive content, marketers limit their creativity to videos, shorts, blogs, etc., but forget about quizzes and surveys that can work very well in attracting audience attention and motivating them to convert.
In this blog, we will focus on quiz landing pages and how they work through an example.
What is a Quiz Landing Page?
A quiz landing page is a standalone web page where users can complete short surveys or quizzes to gain points and redeem prizes. Brands often use quiz landing pages to collect feedback and track customer engagement. Marketers use these quizzes to get insights into the target audience. It helps create a personalised journey and makes information sharing easier for prospects.
How Do Quiz Landing Pages Work?
When users land on a quiz landing page, they are prompted to take a survey or fill out a form. They are then given the opportunity to earn points and participate in contests or get discounts or other offers. Quiz landing pages often use incentives such as points, free products, or access to exclusive content to increase the chances of users completing the survey or filling out the form.
Based on buyers’ personas, a net of questions works behind a quiz landing page. As the prospect starts answering the questions, their choices help identify the types of persona they are closest to, which assists in planning personalised marketing campaigns for them.
Where you can Use a Quiz Landing Page
- Quiz landing pages are an effective way to collect feedback from customers. They can be used for surveys about products or services, customer satisfaction ratings, or anything else that needs customer feedback.
- Such landing pages are great for tracking customer engagement. They allow you to see how many people have completed the survey or filled out the form, how many people have answered all of the questions, and whether people have interacted with the content (e.g., voted on polls).
- Marketers can use quiz landing pages to promote contests and giveaways. It increases the chance that more people will interact with the content on the page and enter competitions.
Understanding Quiz Landing Page Through an Example
Let’s take a quiz landing page example built for lead generation.
In this quiz landing page by RWinvest, let’s break down every element to understand what the first page of your quiz should look like.
- Headline and Subheading
The headline on the page is clear and captivates leads by challenging their knowledge about property investments. It gets followed by a subheading that encourages prospects to take the quiz and test their knowledge. The headline and subheading thoroughly explain what the quiz is all about and save from unnecessary explanations. - What’s in it for the Prospects
The page uses prelaunch discount offers, exclusive opportunities, guides, etc., as a lead magnet or an offering to prospects to complete the quiz and share their details. It leverages the company’s resources for lead generation and presents an enticing way for leads to explore the brand. - The Main Quiz
The landing page quotes that two minutes is sufficient for completing the quiz. Stating the time taken to complete the quiz helps alert the visitors and stops them from leaving mid-quiz. The “Get Started” button for the quiz stands out from the entire web page but, at the time, complements the design.
After clicking the start button, a series of five questions appear on the screen.
Notice how there is a green bar present right above the questions. It represents how close the prospects are to completing the quiz and is an easy way to motivate leads to get to the end.
The last slide of the quiz landing page asks prospects to fill out a form to get the results. The webform has just two fields and keeps the ease of sharing information in focus.
The final CTA “Get My Results” is perfect for quiz landing pages as it is direct and vivid.
Ending Note
A quiz landing page provides brand interaction like no other marketing channel. By framing the right questions, brands can understand their prospects better and provide a more wholesome buying experience to the leads.
Whether you are an e-commerce site or a small business, a quiz landing page helps you gather the information you need to set up marketing campaigns that connect with the target audience and move them down the sales funnel.
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