Lead generation channels are one of the primary growth factors for any business.
To be successful with online marketing, you need to find as many leads as possible. The more leads you can generate, the higher ROI you can score.
There are many lead generation channels you can use to get the word out about your business. Popular methods include online advertising, paid search, social media, and email marketing. Choosing the right channel for your business and tailoring it according to your target audience is essential.
Generating leads is essential for any business, whether you’re a startup or a large corporation. In this article, we will discuss the top 7 lead generation channels that have changed the way marketing works and brought out nuanced approaches to reaching out to prospects and converting them into paying customers.
Top 7 Lead Generation Channels
1. Social Media Marketing
There is no doubt that social media marketing is one of the most effective lead generation channels to reach and engage your target market. But with so many platforms to choose from, it can be hard to decide which one is best for your business.
Facebook, Twitter, LinkedIn, Pinterest, and Instagram are all great platforms for promoting your business and generating leads. Each platform has its strengths and weaknesses.
For example, LinkedIn is an excellent platform for connecting with B2B potential customers and building relationships. But when it comes to B2C and D2C, platforms like Facebook and Instagram perform better.
It all boils down to the kind of consumer a brand wants to target. Social media channels allow businesses to connect with their prospects one on one and understand their pain points. It is a great way to take feedback and share relevant content with leads that generate brand credibility and increase conversions. If a company cannot organically reach their prospects, it can take the help of paid social media ads for dedicated lead generation campaigns.
2. Email Marketing
The core of marketing demands businesses to build relationships with the target customers and keep them updated about the market developments and the company’s progress.
Email marketing is a great way to communicate with prospects regularly and convert leads into customers. Email marketing is effective because it allows you to personalise the message and ensure that it reaches the right potential customers.
Additionally, email marketing platforms allow you to track the success of your campaigns and make necessary changes when needed. These platforms can help you to identify which areas of your campaign are performing well and which areas could use improvement.
Email marketing tools like ActiveCampaign, Hubspot, Pardot, etc., help you segment your audience and send tailored messages to them. It helps to increase the likelihood of your campaign’s success.
3. Webinars and Podcasts
A webinar is an online event where an expert discusses a specific topic. Such lead generation channels are popular among businesses because they offer an opportunity to connect with potential customers in a live setting. Webinars create the right atmosphere to address consumer problems and provide solutions on the spot. If a business wants to sell a SaaS or a product, they can conduct various webinars surrounding the tool, its need, and its benefits. As the prospects get to directly interact with someone from their field of interest, it excites their curiosity and motivates them to explore the organising brand.
Pro tip: If you organise a webinar, use a webinar registration landing page to generate more impact and conversions.
Podcasts are a series of audio recordings that you can listen to on your computer, phone, or other devices. Marketers decide whether the podcasts will be free to access or put under a paid model. Popular podcast networks include Apple Podcasts, Google Play Music, and Spotify. Podcasts get used for marketing a business in several ways. For example, brands use them to tell their story, promote new launches, and disseminate valuable information.
Podcasts and webinars are a whole new concept in the marketing sector, and businesses might take time to get accommodated. But as a marketer, you can start by sending out a weekly email newsletter that includes a list of new episodes of your favourite podcasts and top five webinars.
4. Landing Page Optimisation
Landing pages optimised for lead generation can be a great asset to your business. When you optimise landing pages, you ensure they’re concise and to the point, with the most critical information at the top of the page.
The best way to do this is by using a template. Divide the page into three columns—one for your headline, one for your offer, and one for your call-to-action (CTA). Make sure you include a clear CTA and a phone number. So people can contact you straight away if they want more information about what you’re offering.
A/B testing and metrics like CTR help you filter out the good and bad elements of a landing page and help elevate the user experience.
Suggested read: What To Do After Buying A Lead Generation Landing page Template
5. Search Engine Optimisation (SEO)
Customers are always actively looking up something on search engines. It is vital that your brand’s web pages and ads pop up when prospects search for anything related to your target industry. But showing up in the search results is not enough. Companies need to aim for higher SERP rankings to become discoverable by potential customers.
SEO helps businesses become more search engine friendly and rank higher in the search results.
By optimising your content and making it readable by search engines, SEO ensures that people find your website when searching for a relevant keyword. You should consider the following factors when performing SEO: keywords, title tags, meta descriptions, HTML tags, and URLs.
If you want to know more about SEO, check out this blog: How to Utilize SEO for Lead Generation.
6. Live Chats
Customer satisfaction is of utmost importance to any company as it makes or breaks a brand’s reputation. But late response time to prospective customer questions confuses and demotivates the visitors from further checking out a brand’s website.
Live chat solves this problem by acting as a proactive component of marketing efforts. It helps consumers understand the brand and its products better. So live chats helps answer customer questions that might not be available through FAQs or the product page. It generates a sense of trust in the target audience, and they become more likely to convert and eventually make the final purchase.
According to research, 44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the essential features a website can offer.
Live chat software can also be integrated with other methods like email marketing, PPC, etc., which will make it easier to manage all the marketing efforts at once.
7. Pay-per-click Advertising
Pay-per-click (PPC) advertising is a popular lead generation channel that helps businesses increase brand awareness. Google Adwords, Bing Ads, and Facebook ads are all examples of PPC.
PPC ads work by showing your ad on relevant search engine results pages or social media sites when people search for specific keywords related to your business.
These ads can be very targeted, and you only pay per click. The downside? These ads cost money to run if you don’t set them up correctly. Marketers must do proper keyword research before setting up a PPC campaign.
Wrap Up
The top 7 lead generation channels and your marketing efforts together will help you generate more traffic and sales for your business. Choose the channels that work best for you and start generating leads. Focus on strategies that connect you with the target audience and help you establish a stable bond between you and your consumers.
It is the job of marketing to bridge the gap between a brand’s services and its potential audience. Using various lead generation channels like social media, emails, PPC, SEO, and landing pages, marketers can make their brand outshine the competition.
At 99Landing Pages, we believe that for effortless brand communication, a marketer need not wait. They can just grab a landing page template from our inventory and start customising it according to their company’s needs. Head over to our collection to find your personal high conversion landing page template: 99Landing Page.
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